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Kuflink: Just What Are They Thinking?
Just as Kuflink changed its group name to The Something More Group – presumably to give itself a restart, a rebirth and to rebuild its reputation – seemingly its first action was to put a load of 5/5 reviews on Google for one of its own subsidiaries, in the names of numerous directors and staff within the group, and related parties.
They didn’t try to disguise their names while they praised their own subsidiary, called Morrow (which also recently changed its name from 21Finance).
That includes those such as director Molly Binning (using her maiden name “Hepburn”), former director Mercedes Binning, receptionist Justine Bishop, Joshua Spratt in sales, Soumik Coomar in investor relations, and other names connected closely with the company.
They didn’t disclose in their reviews that they were employees, directors or shareholders within the group.
When your reputation is damaged you have to work twice as hard to show that you’re going to play it straight, true and honest.
If I was able to insert a headslap emoji here I’d spam 50 of them. It just boggles the mind.
Further reading
Kuflink In Trouble With The Financial Conduct Authority, 11th December 2025.
Brief Kuflink Update, 13th April, 2026.
Good News For Kuflink Lenders, 29th June, 2026.
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