How We Earn Money Fairly with Your Help
Hi, I'm Neil Faulkner, co-founder of 4thWay®.
I’m going to explain here how we earn money fairly with your help, because we want to ensure that we are the most trusted and trustworthy source of P2P lending information and comparison at all times. (Hint: it’s got something to do with democracy.)
How we earn money
We earn commission from some P2P lending companies mentioned on this website.
If we mention (e.g. in an article or research report) a P2P lending company that pays commission we put an asterisk (*) next to it.
Fellow users nominated by you ensure we’re fair
We at 4thWay® are P2P lenders ourselves who want trustworthy information and accurate online comparison for a change!
But we don't just rely on our own deep desire for being candid and honest.
To that end, we are governed by you through the Panel of Peers. This is a panel of 4thWay® users who are experienced at P2P lending and who have been nominated by you or other 4thWay® users to represent your interests on 4thWay.
4thWay® is truly democratic. The Panel of Peers can recommend – and ultimately demand – that we make changes to the presentation or content of our comparison tables, and the accuracy of our guides and reports.
It can also tell us to explain better how we make money, or ask us to add more information about the risks ofon any page or pages on the website. Or on every page!
So you and your fellow users have the final say about what we do. By nominating (or rejecting) panel members – or by being a member yourself, you help us to keep the website accurate and complete, which also ensures we earn money fairly, without misleading you.
The Panel has already been very busy curating the website on your behalf, ensuring that we don’t forget important details or mislead you. Although we’re not planning to do that!
Editorial and risk-modelling independence
Much in the vein of MoneySavingExpert, we write our own candid views first and then think of getting relevant affiliate links that pay us commission later.
We accept no freebies, unless we also then make a personal charitable donation to the same value.
None of 4thWay's specialist quantitative risk modellers or fund management experts is involved in commission discussions and they conduct their work completely separately.
In addition, we have checklists and regular meetings to ensure that we always remember to provide the whole truth and our real views, without being led to the dark side. This is our number one priority.
We are perfectly happy to stop receiving commission from P2P lending websites rather than being lobbied or intimidated into changing our views or our comparison tables. Indeed, we – and especially I – have written some incredibly negative things about some commission payers. In short, we have no trouble telling P2P sites where they can stick their money if they try to bully or intimidate us.
I take pride and, in a way, even have a kind of almost masochistic pleasure in the team and I standing our ground on independence and ensuring that 4thWay reports the full negatives to you of the P2P lending sites that pay us commission.
Regardless of whether we receive commission, you will always have access to all of the freely available comparison information, and much more, in neat, accurate comparison tables – with no fiddling.
We do a lot more to ensure independence
We take a large variety of methods out of the psychologists' rule book to ensure that we maintain our independence, integrity and reputation. Just to give you some examples, we have strict editorial guidelines, writers can write their own opinions as strongly as they want, no staff are rewarded based on commission, and we have a monthly brainstorm to decide whether we can do even more to strengthen our defences against the possibility of bias. Being truly independent and trustworthy is our number one priority.